Dynamic websites change whenever new information is posted; a distinct advantage for the WordPress platform. With Goggle’s Penguin and Panda updates, sites that don’t offer fresh content lose search rankings compared to sites that are frequently updated. The real advantage for WordPress websites is the end-user can post new stories with minimal technical know-how. If you can use a word processor you can add fresh content. In the post Panda world, dynamic websites will constantly gain search rank position if the end-user diligently adds new stories. The life of the ‘static online brochure’ is essentially dead. A modern site is linked to a business facebook page, allowing visitors to seamlessly see what the customers are saying. This builds confidence, helping to encourage a purchase.
This flow-chart shows the typical interactions of a website developed by Prospectus. There are still ‘static pages’ however, they also show static information like: about us, find us, company mission, what we do. All the other parts of the site change as the end-user keeps fresh relevant content posted to their site. If you have any questions or would like more information, please contact us here.
Following on the heels of Goggle’s “caffeine” update last year, the Panda update (aka Farmer Update) again revised the search-ranking algorithm to give more weight to fresh, relevant content. The intent is pure – provide the user with high quality, relevant content in a top down order. Sites offering stale, low quality or non-original content will fall dramatically in search rankings. Actually this is good news to web users; when you search you will be more likely to find the relevant information you are seeking without opening too many pages.
