Understanding when Google, Bing & the other search engines index content and create keywords is crucial to leveraging print advertising. Print publishers offer access to thousands of potential new customers however, it is essential to publish the same content on your site to before the print ads run. Publishing several days in advance, helps insure the that curious readers using web will land on your site. If print advertiser publishes your content on their on-line edition (website) first, after the search engines index the content, the publisher will ‘own’ the keywords & content. Curious visitors will most likely end-up on the Publisher’s site. Publishing content on both the web and the magazine correctly will maximize your advertising expenditures.
Google’s announcement about mobile readiness is a potential windfall for mobile ready sites. The Mobilegeddon.algorithm update will penalize site that are not mobile friendly. Sites that fail will not be included in search from mobile devises or rank below sites that do. You can see if your sites is ready, just enter your URL on Google’s mobile friendly test on the right. Change brings opportunity for sites that can adapt. Are you ready to capitalize on this opportunity?
American Travelers Club is one of our most recent sites, launched in March 2015 featuring Authentic European Vacations. The web-site has a vast amount of information about the specialized tours it offers to Europe. To reduce page clutter the details for each of the tour days are available by clicking on the ‘day button’ which expands to reveal the description. When you select one of the tours, the rotating header and the sidebars change to display specifics for that tour. For example, select the Rome to Amalfi tour and a list of recommended restaurants appears in the sidebar.
We recently developed a fun site for our favorite contractor, E. B Morris General Contractors (http://www.ebmorris.cc/). The site is a series of slide shows from a collection of photos from the basketball games. The site […]
Prospectus just completed the second iteration of the Group4 Autosport web-site with an enhanced focus for their specialized products. Group4 makes performance aerodynamic parts for the Mini-Coopers. As race aficionados they have learned how to […]
Prospectus recently completed the initial development of a new Web-site for Hammond Hicks, accountants in Charleston, South Carolina. “We need to explain that our approach is to look at the tax structure of the whole […]
Prospectus is proud to launch a new web-site for Charleston Narrative Tours (http://www.charlestonnarrativetour.com/). CNT will compete in the highly cutthroat tour business in Charleston, SC with a completely different web-site style. The web-site has been designed […]
Prospectus completed the initial web-site revamp for Windswept Sales and Service windsweptsales.com. Based in Mt. Pleasant SC, a suburb of Charleston, they provide custom logo, apparel, embroidery and specialty products to a large array of […]
Prospectus is putting the finishing touches on a new social network site called oldrats.com. The site is designed for the alumni of Riverside Military Academy based in Gainesville Ga. The name comes from the non-endearing […]
Prospectus launches delightfulhoops.com web-site for Delightful Hoops, LLC based in Jacksonville, Fl. They provide hula-hoops with embedded LEDs and batteries that change colors and flash in various sequences. The web-site is an on-line store where […]
We all know the benefits of keeping fresh content on our web-sites (if you don’t, read our What Google’s Panda algorithm means to your web-site) but a lot of business people today are just too […]
Are you stuck with an old ‘static’ web-site you need to upgrade? Prospectus can change your site into a modern, crisp Wordpress site in no time.
Google’s Feb 2011 Panda algorithm update gives more search weight to current, relevant content delivering a death blow to the static, on-line brochure. Static information will be pushed down the rankings as fresh information comes on-line. The sites that update frequently and consistently will gain in rankings by offering fresh content. The on-line brochure’s static information is exactly the content the search engines will penalize in searches.
If your website is not being updated because you don’t want to spend money on a web-designer, Prospectus can give you a Wordpress site you can update yourself! We build custom crafted web-sites that you can easily maintain and teach you how to maintain and promote your site yourself.
A Wordpress store lets the end used effortlessly add new products & photographs. Wordpress stores build on the blogging foundation making each product an individual “post” and, more importantly, establish individual Keywords for every product so they can appear in the proper searches.