From the standpoint of the Google, Ask or Bing “bots” that patrol the web looking for new web-sites information to index, they don’t know the difference between WordPress, HTML or PHP coding. They all look the same to a “software program” that seeks information on the web. What they do look for, especially Google, is “current content. ” Is the site offering new relevant content for their web customers to read? After all their job is to quickly provide you with the information you are seeking. The beauty of WordPress as a CMS (Content Management System) is that it is built on a “blogging” platform. Writing a blog is so ingrained that the user is encouraged to write stories. Stories are the very definition of “current, relevant content” and exactly what the customer is looking for. In an effort to deliver what their customers are searching for, it is exactly why Google will rank the page higher than static web-sites.
A WordPress store builds on the blogging foundation making each product the store offers an individual “post” (story). Not only does it provide the opportunity to publish the story to a host of on-line publications, it also offers an opportunity to use unique key-words for each product. Lot’s of “custom coded stores” offer similar features, they just don’t make it as easy or as fundamental to the management of the store. Writing a blog for every product keeps current, relevant content posted at the store and helps the “bots” keep the stores page ranking naturally higher.
If you have a product you would like to sell on-line, contact us and see how affordable an on-line store can be!