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What Google's Panda algorithm means to your web-site

What Google’s Panda algorithm means to your web-site

Google’s Feb 2011 Panda algorithm update gives more search weight to current, relevant content delivering a death blow to the static, on-line brochure. Static information will be pushed down the rankings as fresh information comes on-line. The sites that update frequently and consistently will gain in rankings by offering fresh content. The on-line brochure’s static information is exactly the content the search engines will penalize in searches.