We all know the benefits of keeping fresh content on our web-sites (if you don’t, read our What Google’s Panda algorithm means to your web-site) but a lot of business people today are just too busy running their business to keep-up with web-site blogging. Prospectus offers a monthly service designed to update your site and help move it up in Google’s (and Bing, Yahoo!, Ask, Technorati) page ranking. You simply supply the source information (outline, key details, photos, testimonials) and we will generate posts (articles) we publish on your web-site. We also make certain ‘keywords,’ descriptions and titles are properly set-up. This service includes an SEO (search engine optimization) plan with monthly reports demonstrating your ranking for specific keywords. Each month we report how your site ranks for up to 8 keywords and adjust the keywords for the next month. We also include a minimum number of facebook ‘likes’ and Google Plus+1s each month. All of this is designed to move up your page rankings while you concentrate on your business. Our price depends on how many articles you want each month, so please contact Prospectus now to see the details of our limited time offer at contact-us.
Following on the heels of Goggle’s “caffeine” update last year, the Panda update (aka Farmer Update) again revised the search-ranking algorithm to give more weight to fresh, relevant content. The intent is pure – provide the user with high quality, relevant content in a top down order. Sites offering stale, low quality or non-original content will fall dramatically in search rankings. Actually this is good news to web users; when you search you will be more likely to find the relevant information you are seeking without opening too many pages.
This certainly challenges the notion of your old web-site as an “on-line brochure.” Static information is very likely to be pushed down the rankings as fresh information comes on-line. The sites that update frequently and consistently will gain in rankings by offering fresh content.
From the standpoint of the Google, Ask or Bing “bots” that patrol the web looking for new web-sites information to index, they don’t know the difference between WordPress, HTML or PHP coding. They all look the same to a “software program” that seeks information on the web. What they do look for, especially Google, is “current content. ” Is the site offering new relevant content for their web customers to read? After all their job is to quickly provide you with the information you are seeking. The beauty of WordPress as a CMS (Content Management System) is that it is built on a “blogging” platform. Writing a blog is so ingrained that the user is encouraged to write stories. Stories are the very definition of “current, relevant content” and exactly what the customer is looking for. In an effort to deliver what their customers are searching for, it is exactly why Google will rank the page higher than static web-sites.
A WordPress store builds on the blogging foundation making each product the store offers an individual “post” (story). Not only does it provide the opportunity to publish the story to a host of on-line publications, it also offers an opportunity to use unique key-words for each product. Lot’s of “custom coded stores” offer similar features, they just don’t make it as easy or as fundamental to the management of the store. Writing a blog for every product keeps current, relevant content posted at the store and helps the “bots” keep the stores page ranking naturally higher.
If you have a product you would like to sell on-line, contact us and see how affordable an on-line store can be!