Google’s Feb 2011 Panda algorithm update gives more search weight to current, relevant content delivering a death blow to the static, on-line brochure. Static information will be pushed down the rankings as fresh information comes on-line. The sites that update frequently and consistently will gain in rankings by offering fresh content. The on-line brochure’s static information is exactly the content the search engines will penalize in searches.
October 19, 2016 This page features a large engineering drawing that enlarges to three times its original size when hovering. This is a simple yet effective technique to use a massively large image on the web. The page was developed to distribute the information with a simple link to the page. Viewers can get access to the details of the image without having to receive a 5.4 MB PDF file. The original AutoCAD drawing, 7,200 px by 10,800 px, was converted to a JPG image format and reduced to one-third of original size. While hovering the zoomed image has about the same clarity of the original drawing printed on 24-inch by 36-inch paper. This is an effective technique for professionals like builders, architects, surveyors and engineers to display details of their work while protecting it from being downloaded.
September 29, 2016 Another example of landing page designed to correlate with a story in Charleston’s Post & Courier featuring our client, Insulsteel. They are announcing that Insulsteel was awarded “2016 Housing Innovation Award” from the US Dept. of Energy. Our goal is to guide the visitors to the meaningful content that is published on their site. The ‘left sidebar text’ welcomes them to the website and provides links to useful content. This is an easy way to publish the content while making the landing page something more than just a re-posting of the same article the visitor has already read. Publishing the content first gives us the SEO ownership and prevents us from a Google duplicate content penalty. Combining the on-line content and print media press release maximizes exposure.
September 19, 2016 Prospectus developed a landing page to correlate with advertising our client is running in the Charleston Home & Design Magazine in the Fall 2016 issue. The ad’s footer will display the landing page URL Specialized tracking cookies will determine how many people took the time to read the ad & use their browser to seek more information. The cookies will pinpoint the IP address of visitors and show the pages that receive the most attention. They also tell us how long visitors spend on each page – giving us a understanding of which pages are read the most. Tracking cookies are installed on every site we create allowing our clients to better understand how visitors are using their website.
New video landing page developed for Amelia Massage Associates uses a published YouTube video creating a stunning and tranquil backdrop to a fairly simple page. When the new website was launched, their URL was also changed and their search engine ranking dropped from first place to about third-fourth place. A few weeks after the change, we saw their search engine ranking starting to rebound. The rebounding rank provided an opportunity to ‘soften’ the landing page. Having done its job, the search engine friendly page will be repurposed – continuing to work as a menu item.
A new Landing/Home Page for WindsweptSales went live on August 23, 2016 offering a better focus on what they really do. The header slider displays some of the key promotional products clients want: shirts, coffee cups, hats, caps, koosies, etc. The new menu takes advantage of the Wordpress ‘posting system’ making it easy for Karen to place new promotional examples on the relevant page by just selecting the correct category. We achieved our real goal of simplifying the how our client can easily update their website.
New website for EB Morris GC (General Contractors) went live on August 15, 2016. The site features a slider of high quality image of some of their work. Their work is impressive! EB Morris GC specializes in commercial projects and home remodeling. They have established a reputation for Condo conversions in south and central Florida. Like so many of our customers, their old website was not user friendly. Requesting changes, even simple changes like a new address, seemed to take many requests to achieve. They were always accompanied by a invoice. The new site is built with Wordpress and can be easily changed.
Amelia Massage Associates was completed in late July and published in early August 2016. We helped Michael & Nancy secure a new inexpensive VPS hosting platform and their old site ‘ameliamassages.com’ was redirected to the new site. The site plays with levels of opacity over a background image of a heard of giraffe running across the sandy desert. The ‘menu of services’ are enclosed in partially transparent colored boxes.
August 4, 2016 Prospectus developed a new skyscraper ad for the Walls Evolve (wallsev.com) website featuring the sites feature of making perfectly sized Facebook headers from any of the high quality wallpapers. In addition to Facebook headers, the site can also make headers for Google+ and Twitter. Visitors can select any high quality wallpaper and see the header results while on-line. The image can then be downloaded for free. The headers are perfectly sized for each site’s requirements. Walls Evolve also has thousands of high quality images you can as backgrounds for your computer, tablet or phone.
August 2016 saw a migration of the Walls Evolve website to a new VPS hosting account. During the transition, there were several updates to the site. VPS hosting has made it more responsive. New ads were developed to promote the site’s ability to create perfectly sized Facebook headers, Google + headers & Twitter headers. Visitors can cut the headers from any image on the site and there are thousands of high quality images to choose from.
Prospectus created a special Landing Page for the EABC Network using a ghosted video. Our client had a hard time understanding why we developed a special landing page. “Why not just use the home page?” “It is all about the stats.” We gain a better insight from our traffic analytics by creating this granularity. We can assume that a large number of hits on the home page have been directed there by the links from the newsletters. Likewise, we can assume that most of the hits on the landing page are from search engine traffic. The question for our client: are the members effectively using the site. With the search engine ldata separated from the analysis, it is easy to determine that they clearly are.
Understanding when Google, Bing & the other search engines index content and create keywords is crucial to leveraging print advertising. Print publishers offer access to thousands of potential new customers however, it is essential to publish the same content on your site to before the print ads run. Publishing several days in advance, helps insure the that curious readers using web will land on your site. If print advertiser publishes your content on their on-line edition (website) first, after the search engines index the content, the publisher will ‘own’ the keywords & content. Curious visitors will most likely end-up on the Publisher’s site. Publishing content on both the web and the magazine correctly will maximize your advertising expenditures.
August 31, 2015 This home page features a full screen background slideshow behind icons floating in semitransparent boxes. The boxes lead to six primary pages of services offered by Prospectus LLC. Hovering over each box loads a description of the menu items while changing the background to mostly opaque dark grey. Moving your mouse over the ‘live mini site’ displays the ‘hover description’ effect. The skill sets used to design a low impact community with AutoCAD are very similar to the skills needed to develop a website. Both rely on lots of creativity and a complete understanding of the technology to allow that creativity to shine. Understanding AutoCAD gives us a unique perspective to develop websites for professionals like builders, architects, surveyors and engineers.
August 10, 2015 We developed a ‘membership page’ for the European American Business Club (EABC Network.) featuring a photo of each member of the club. As viewers hover over each image, the contact information overlays the image. The contact information is clickable: clicking on the ‘company link’ will open that page in a new tab on your browser. Clicking on the email address will bring up your email client with the recipients address already embedded. All of this is designed to facilitate member communications. If you have club or group this is an easy format to display the membership and the membership information. The animated information overlays add some additional interest to the page. It is important that each page of a website is interesting and able to stand on its own.
Our client JW Shirtworks needed to streamline order processing for apparel from their customer Wild Wing Cafe. They were receiving frequent faxes from each of the store locations and were having issues keeping track of the orders. We offered a solution: create a webpage with a custom order form. Each of the Wild Wing Cafe stores can access the password protected page and place orders for embroidered or screen printed shirts. In addition to receiving emails of the orders, the backend dashboard displays a summary of all orders – providing the solution they were originally seeking.
Prospectus developed this new animated landing page for the Rock and Roll Paradise website. The landing page leads to the home page that offers a mosaic of deceased rock & roll stars (below right) … rock stars now in paradise. The site is a tribute to the many rockers who are no longer here but whose music will never be forgotten. This was a fun project using a large animated gif to create the special effect. The R&R star’s images are sequencing behind a black screen with the site name cut out.. With an gif image size of 800px by 700px we were able to get the file size down to under 1,000 KB.
Google’s announcement about mobile readiness is a potential windfall for mobile ready sites. The Mobilegeddon.algorithm update will penalize site that are not mobile friendly. Sites that fail will not be included in search from mobile devises or rank below sites that do. You can see if your sites is ready, just enter your URL on Google’s mobile friendly test on the right. Change brings opportunity for sites that can adapt. Are you ready to capitalize on this opportunity?
American Travelers Club is one of our most recent sites, launched in March 2015 featuring Authentic European Vacations. The web-site has a vast amount of information about the specialized tours it offers to Europe. To reduce page clutter the details for each of the tour days are available by clicking on the ‘day button’ which expands to reveal the description. When you select one of the tours, the rotating header and the sidebars change to display specifics for that tour. For example, select the Rome to Amalfi tour and a list of recommended restaurants appears in the sidebar.
An example of an “advertising landing page” to correlate with advertising our client is running in the Charleston Home & Design Magazine. This ad is focused on the US Department of Energy “Housing Innovation Award” to Amerisips for their home designed to have an annual energy bill of just $312! The ad’s footer will display the landing page URL allowing us to determine how many people took the time to read the ad and use their browser to seek more information. Ensuring that the advertising content is posted on their website before the ad runs gives the search engines time for to index the keywords and content. It also helps avoid a Google penalty for duplicate content. The first site to publish is typically marked as the content owner.
[advanced_iframe securitykey=”2ff88916cbec098157be32814a6bfda2fb1ce3d2″ src=”http://www.catinnaround.com” width=”50%” height=”100″ width=”100″] [iframeWrapper url=http://www.ultimatehealer.com]
June 6, 2013 After securing the URL, Prospectus recently finished the first website for J. W. Shirtworks based in Charleston SC. They have offered silk-screening services for over 29-years and recently expanded with custom embroidery services. They also have a retail booth in the downtown Charleston Marketplace where they retail colorful, custom graphic tee shirts. The website offers an on-line store to expand the sale of the tee shirts. The website’s front-page provides access to an special on-line form, which generated five inquires during the first week the site up.
We recently developed a fun site for our favorite contractor, E. B Morris General Contractors (http://www.ebmorris.cc/). The site is a series of slide shows from a collection of photos from the basketball games. The site […]
March 8, 2013 Prospectus completes the new Amelia Bites website featuring a restaurant review site for the Amelia Island and Yulee area. The site uses a large database of restaurants and specialized information. However, the primary feature is an extensive database of reviews and comments that have been collected for years. All the restaurants are customer rated and the site shows results for the top-ten for each category. An extended list of categories lets visitors see the top-ten favorites by cuisine, location, casual vs. fine dining, liquor options, outdoor seating, fast food, etc. The site also includes an interactive Google map for each restaurant to aid tourists to find each establishment.
Prospectus just completed the second iteration of the Group4 Autosport web-site with an enhanced focus for their specialized products. Group4 makes performance aerodynamic parts for the Mini-Coopers. As race aficionados they have learned how to […]
February 2, 2013 Prospectus completes the first website for Found Forest which offers one of the last large building lots in Ponte Vedra, Florida. Located in the exclusive Marsh Landing Country Club, this lot is a large corner lot in the Found Forest enclave. Several custom design for completed homes are offered by E.B. MOrris General Contractors. We developed custom header featuring the three designs. The three designs, The Tillandsia, The Swansea and The Grove were featured on separate pages with full architectural and site plans.
Prospectus recently completed the initial development of a new Web-site for Hammond Hicks, accountants in Charleston, South Carolina. “We need to explain that our approach is to look at the tax structure of the whole […]
January 12, 2013 Prospectus completes the redesign for the Cat Inn Around website. CatInnAround is about the exploits of the 48-foot catamaran Cat Inn Around. The site uses a unique ‘sliding header navigation’ to access the first of five main pages. As the user hovers over the header image the sections slide – expand, clicking them opens the page. On the right is a fully functional miniaturized site, hovering your mouse over the header shows the effect of the unique sliding header.
Prospectus is proud to launch a new web-site for Charleston Narrative Tours (http://www.charlestonnarrativetour.com/). CNT will compete in the highly cutthroat tour business in Charleston, SC with a completely different web-site style. The web-site has been designed […]