Following on the heels of Goggle’s “caffeine” update last year, the Panda update (aka Farmer Update) again revised the search-ranking algorithm to give more weight to fresh, relevant content. The intent is pure – provide the user with high quality, relevant content in a top down order. Sites offering stale, low quality or non-original content will fall dramatically in search rankings. Actually this is good news to web users; when you search you will be more likely to find the relevant information you are seeking without opening too many pages.
This certainly challenges the notion of your old web-site as an “on-line brochure.” Static information is very likely to be pushed down the rankings as fresh information comes on-line. The sites that update frequently and consistently will gain in rankings by offering fresh content.
Advantage WordPress! Building or rebuilding your static brochure web-site to something easily managed by the user offers the easiest way to give Google what it craves. Being able to easily publish a story about a recent new account, major discovery or successful campaign is fresh and relevant. WordPress offers a high quality CMS (Content Management System) built around “blogging” so once the site is running properly, it is very easy for you to get a story ready for the nightly crawlers (algorithms) searching for new material.
If you haven’t taken a look at your web-site in a while, Panda offers an excellent motivation to rethink and re-tool your site. If you’re not willing to pay some web-geek to publish content for you, look at the “ease of use” a WordPress site offers you. If you would like some more information, please contact us on our contact form or call us at (904) 491-7600.
Read their official February 24, 2011 announcement – press release, click on this link Googleblog ‘Finding more high quality sites’.