Prospectus Web Facebook Link
Oct 222016

This page features a large engineering drawing that enlarges to three times its original size when hovering. Hovering your mouse over the ‘live mini site’ (right) displays a zoomed image inside the original image. Moving the mouse outside the image returns the image to the original size. This is a simple yet effective technique to use a massively large image on the web.

The original AutoCAD drawing is 7,200 px by 10,800 px and was plotted on 24-inch by 36-inch engineering sheets and a PDF file. The PDF file was 5.4 MB. The page was developed to distribute the information with a simple link to the page. Viewers can see the details of the image without having to burn 5.4 MB of data usage. The image was converted to a JPG format and reduced to one-third of original size. The image on the right is 683 px by 1,024 px. You can visit the page here. This is about the largest image we can use without forcing the viewer to scroll, especially on mobile devices. While hovering on the image, the image zooms 3 times larger revealing the details.

This examples shows how Prospectus LLC was able to provide access to a large-format AutoCAD drawing without having to distribute a huge file by email. This technique also protects their work from being easily downloaded. Post counters and tracking cookies keep track of how many time the page was viewed and the location of the IP address of the viewer. This techniques can be very effective for professionals like builders, architects, surveyors and engineers to display details of their work while protecting it from being downloaded.
‘Live’ Mini Site – Cursor is Active

Sep 302016

Here is another landing page correlating with a press release in Charleston’s Post & Courier featuring our client, Insulsteel. The story will be featured in Saturday’s (Oct. 1, 2016) Real Estate supplement announcing that Insulsteel was awarded “2016 Housing Innovation Award” from the US Department of Energy. Using their patented EcoShell technology, Insulsteel builds fortress like homes that have annual energy bills of just $150 to $300! Read the story (right) to learn more.

Prospectus published the story on Thursday to give the search engines ample time to index the content and keywords. By publishing before the Post & Courier publishes their on-line edition, from an SEO perspective, Insulsteel will own the content. (Learn more about the importance of ‘the first to publish’ at: Understanding SE Indexing to Maximize Advertising Reach and Insulsteel Advertising Landing Page.)

Our client has a unique dilemma: they are transitioning through both a name change and a new website URL. The company’s original name was Amerisips (( and the new company is Insulsteel ( As these site show, the companies are legally entwined however the websites are not. Prospectus provided a lot of the website development work for the original Amerisips site. The Insulsteel site was primarily developed by an in-house marketing director who has since been replaced. The Insulsteell site is in the process of a badly needed facelift by the new marketing director Brandi Bowen. Knowing her skills and seeing a peek at what she is developing, the new site will be awesome.

Our dilemma is that all of the great content is published on the Amerisips site. The Insulsteel site is almost completely devoid of useful content. As the successor site, Insulsteel will republish most of the content from the Amerisips site. However, the facelift and content republishing will take several months to complete. In the meantime they continue to have great press as they win awards and build incredible new homes.

Our goal is to guide the visitors to the meaningful content that is already published on the Insulsteel site. The ‘left sidebar text’ is designed to provide links to useful content. This is a clever way to publish the content while making the landing page something more than just a re-posting of the same article they have (presumably) already read. The articles’ footer will display the landing page URL so the visitors to the landing page will have typed the URL into their browser. Tracking cookies will give us an exact count of visitors that initiated their time on the website from the landing page.

Anyone using print advertising and press releases can make use of specialized landing pages to extend their advertising reach. You just need to get ahead of the print publisher’s on-line editions to gain the SEO ownership of the content. It will also help readers who use search engines to find the the content vs. typing the URL into their browser bar.

You can visit the landing page here and learn more about Insulsteel’s amazing products.
‘Live’ Mini Site – Cursor is Active

Sep 192016

Here is a landing page to correlate with advertising our client, Insulsteel, is running in the Charleston Home & Design Magazine in the upcoming issue. The landing page recreate the print ad and welcomes the viewer to the website. By publishing the content on their website before the ad runs the search engines will have time to index the content and keywords. This is the most effective way to maximize the exposure of the ‘message’ getting both the print ad, on the advertising publisher’s ‘on line’ magazine edition and on the Insulsteel website. To avoid a Google penalty for duplicate content it is important that Insulsteel is the first to publish the content.

The ad’s footer will display the landing page URL allowing us to determine how many people took the time to read the ad and use their browser to seek more information. Using specialized tracking cookies we can actually pinpoint the IP address of visitors to the landing page. We can also track their flow through the website. Cookies help show the pages that receive the most attention. They also tell us how long visitors spend on each page – giving us a rough measure of how much of the page was read. And where they went next.

Combining print advertising with specialized landing pages shows the forward thinking of the Insulsteel team.

Tracking cookies are installed on every site we create allowing our clients to better understand how visitors are using their website.

You can visit the landing page here and learn more about Insulsteel’s amazing products.
‘Live’ Mini Site – Cursor is Active