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Google Algorithm Changes

April 22, 2015
Mobilegeddon
2014 worldwide mobile traffic exceeds desktop/laptop
Google responds to mobile segment
website will NOT show in search if it is not deemed mobile ready
How do you know?

   Google Mobile Test click here
   Webmaster Account (now called Search Console)


June 18, 2015
Core Algo Update
Google Confirms Another Core Search Algorithm Update
Not Panda, Penguin or HTTPS
Confirms after webmasters notice changes – no advanced warning


July 24, 2014
Pigeon
Google stated that this new algorithm improves their distance and location ranking parameters. New algorithm provides more useful, relevant and accurate LOCAL search results that are tied more closely to traditional web search ranking signals. If you’re in a larger city with neighborhoods focus your online marketing on your neighborhood name(s).


February 23, 2011
Panda/Farmer
A major algorithm update meant to stop sites with poor quality content. Specifically targeted so-called “content farms,” like Associated Content, sites that produced vast amounts of content, at least some of which Google considered low quality.
July 17, 2015 Panda 4.2 (#28)
September 23, 2014 Panda 4.1 (#27) — a filter designed to penalize “thin” or poor content.
28 updates since Feb 2011 (426 days) or every 15 days!


April 2012
Penguin
“Over-optimization penalty”, Google finally rolled out the “Webspam Update”, which was soon after dubbed “Penguin.” Penguin adjusted a number of spam factors, including keyword stuffing to better catch sites deemed to be spamming its search results
December 10, 2014 Penguin Everflux
October 17, 2014 Penguin 3.0


November 3, 2011
Freshness Update
Major algorithm change rewarding freshness; impacts up to 35% of search queries (almost 3X the publicly stated impact of Panda 1.0) affects time-sensitive results, signals a much stronger focus on RECENT content.


October 18, 2011
Query Encryption
Google stops supplying search query information to third parties
forces webmasters to use Google Webmaster Account to learn about queries and traffic results.


September 21, 2011
Amazing Revelation
Not an update – an amazing revelation: Google CEO Eric Schmidt told Congress that Google made 516 updates in 2010.
The real shocker? They tested over 13,000 updates.


What is the significance?

If your website has not been updated in the last 3-years, it is dying a slow web-death.
If you did not hire a professional webmaster or made your own website, your site is failing.
Full time webmasters have trouble keeping-up with weekly algorithm changes, a novice can’t.



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